THE long VERSION
We don’t ‘sell’ properties
For years the Estate Agency industry has relied on a few things… 1) The company Rolodex 2) Print & Radio Ads and 3) A team of agents you’ve trained to try and ‘persuade’ people to view properties and up sell mortgages.
The world has changed – communication and the way people search and buy properties wasn’t immune. The only trouble is… a lot of the industry are still using 1, 2 & 3.
Sure, they may use Rightmove, OnTheMarket and the like – they may have even started a company Instagram and Facebook – but their property marketing strategy is still an attempt to take the outdated template of the former and jam it into the latter. Square peg, round hole.
The days of ‘get a property instruction, put it on Rightmove (badly) and “see what happens”’ (aka the List & Hope method) are over.
The List & Hope (normally followed by a price reduction) isn‘t the way to get the best market price for your property. Most of the time we’re putting the price UP.
We don’t sell properties. It was only when we stopped ‘selling’ that we were able to develop our approach that consistently gets quick results, without compromising on price.
We build attraction to the property without selling falsities, hiding problems, avoiding questions or coercing people into paying more than they can afford. We work with our clients to diligently and creatively take properties TO the market, creating ethically focussed competitive environments with the right people.
