150 Stewart Road

150 STEWART ROAD, CHARMINSTER, BOURNEMOUTH, BH8

• 📍 Location: Stewart Road, Charminster, Bournemouth, BH8
• 🏡 Property Type: Two-bedroom semi-detached house
• 💰 Guide Price: £300,000
• 📅 Listed: 5 June 2024
• 👀 Total Viewings: 40
• 📨 Offers Received: 12 Best & Final offers
• ✅ Sale Agreed: £330,000 (£30,000 over guide price)
• ⏱ Time to Agree Sale: 7 days

A really nicely presented two-bedroom semi-detached house on Stewart Road in Charminster, Bournemouth (BH8).

The owners had done a great job with the house internally. It was well decorated, nicely presented throughout and had a couple of features that made it stand out compared to other similar homes locally.

The biggest one being the converted garage, which had been set up as a soundproofed music studio, alongside a utility space and a home office at the rear complete with air conditioning. A really cool setup and something a bit different from your typical two-bed semi in the area.

The vendors were moving to upsize and had already run the numbers on their onward purchase. £300,000 was their pinch point - the number they needed to make their move work.

On paper, based on comparables and condition, the property was probably somewhere in the £315,000 to £325,000 range, which is where the owners also hoped it might end up. Nonetheless, we launched at the pinch point and let the market do its job.

Introduction / Context

The property was listed on 5th June 2024 at a guide price of £300,000, and interest started coming in almost straight away.

Now, even though the vendors fully understood the strategy behind pricing at their move figure, something quite common happened once the listing went live. Friends and family started weighing in with their opinions - mainly along the lines of “that’s underpriced,”, “you’ve listed it too low” or “it’s worth more than that.”

That naturally caused a bit of a wobble for them. When lots of people around you are telling you the same thing, it’s easy to start second-guessing the decision.

To their credit though, they stuck with the strategy and understood the logic behind it.

If the market believed the property was worth more, buyers would ultimately prove that through their offers.

And that’s exactly what happened.

Marketing Strategy / Approach

As with every property we sell, the goal from day one is simple:

Give enough information so that the first viewing feels like a second viewing.

If someone is going to see something in the house that might put them off, we’d rather they see that in the listing itself rather than discovering it halfway through a viewing.

The buyers who then come through the door are the ones who are properly interested and already well informed.

Our presentation focused on:

Accurate Photography
Multiple angles per room, no strange tricks, and plenty of context shots so buyers can understand how the house flows. The aim is to make the listing feel as close to real life as possible.

Comprehensive Video Tour
Our guided video tour walked viewers through the house and highlighted some of the more unique aspects of the property, particularly the converted garage setup. This allowed buyers to clearly understand the current configuration while also seeing that the space could be adapted if needed.

Full Transparency

We always show everything. Not just the shiny bits.

By doing that, you filter out the wrong buyers early and attract people who see the potential and value in the property.

That tends to lead to much stronger engagement, stronger offers and a higher viewing-to-offer ratio.

Here’s the Full Breakdown

Guide Price: £300,000‍

Highest Offer: £330,000
Lowest Offer: £285,000

Total Viewings: 40
Total Offers: 12 Best & Final offers

First Offer: 10th June 2024
Last Offer: 12th June 2024
Sold STC: 12th June 202

Selling Property in Charminster, Bournemouth

Charminster continues to be one of the most active areas of the Bournemouth market.

What this sale on Stewart Road, BH8 shows is how important pricing strategy can be.

Launching at the vendor’s move figure (in this case, £300,000) created immediate demand and allowed the market to compete properly. Within a week we had generated 40 viewings and 12 offers, ultimately pushing the final price to £330,000.

In a market like Charminster, where buyers are actively watching new listings, the properties that attract the most attention early on tend to achieve the strongest results.

Wrapping It Up

Once the viewings had played out and multiple buyers had shown interest, we asked everyone to submit their Best & Final offers.

We do this rather than encouraging bidding wars. It gives buyers the opportunity to offer what they’re genuinely comfortable with, rather than getting caught up in the heat of the moment.

In this case, offers ranged from £285,000 all the way through to £330,000, with the vendors accepting the highest offer.

For the sellers, it was a great example of trusting the process. Despite the early doubts after hearing outside opinions, the market ultimately did exactly what it tends to do when you price a property intelligently and expose it properly.

It revealed the true market value.

Our approach is pretty simple...

Price intelligently. Show everything. Attract the right buyers.

From there, the market will do the rest.

Outro

Every property, and every seller, is different.

Our role isn’t to force or dictate market value, but to create the conditions that allow the market to reveal the best possible outcome

Through intelligent pricing, complete transparency, and carefully curated competition, we help sellers across Bournemouth, Christchurch, Poole and the surrounding areas move with clarity and confidence.

If you’re considering selling and want to understand what the right pricing and marketing strategy for your property might look like, we always welcome a conversation – get in touch!